My marketing guru, Seth Godin, posed the following scenario below.
Peter Singer is famous for posing a stunningly difficult question, paraphrased as, "If you are walking by a pond and you see a child drowning, do you save her? What if it means ruining a very fancy pair of Italian shoes?" Okay, if we assume the answer is yes, then why not spend the cost of those shoes to save 20 kids who are starving to death across town or the world? There's really no difference. Or by, extension, invest in research or development that solves a problem forever... The issues are proximity and attention.
I agree there's really NO difference. I would add compassion to his list of proximity and attention.